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Google: Stop Repeating The Same Keyword Over & Over Again

3:55 PM |

A Google Webmaster Help thread has one webmaster asking why Google isn't ranking his seven year old web site.
Google's John Mueller said that he is over doing it with the web site.
John explained that he is repeating the same keyword over and over again, to the point where it is making it hard for Google to "recognize what's really unique & compelling" on that specific site.
John said:
One of the difficulties our algorithms have with your pages is that they appear to be using the same keywords over and over again -- making it hard to recognize what's really unique & compelling on your site. For instance, looking at the cached version of your homepage: http://webcache.googleusercontent.com/search?q=cache:http://www.just-tow.co.uk/&strip=1 - I see over 1000 mentions of "towbar." The same is the case on URLs like http://www.just-tow.co.uk/towbars/honda-tow-bars/honda-civic-towbars.html (where even the URL includes 3 mentions of towbars). Our algorithms are pretty good at recognizing important content on your pages, you don't have to repeat them unnecessarily.
I know a lot of SEOs are obsessed with keyword density, even to this day. Maybe a post like this from Google will help relax some SEOs? Or maybe it will back fire and cause havoc where SEOs start making sure they don't mention the keyword they want to rank for at all on the page. ;-) Just kidding.
Forum discussion at Google Webmaster Help.

Originally Posted at: http://www.seroundtable.com/google-keywords-duplicate-16716.html
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Googlebot Can't Access Your Site: Ignore That Last Google Webmaster Tools Notification

3:13 PM | ,

In the past twenty-four hours, it seems as if Google sent out a message to thousands, maybe hundreds of thousands, of site owners, that there is a problem with their site.

Typically, you never ever want to ignore a webmaster tools notification but in this case, the messages were sent in error.

Google told these webmasters that "Googlebot can't access your site", that the site had connection failures and Google was unable to access your site.
Here is a sample message one of my clients received (although I received several):
Googlebot Can't Access Your Site
Google's Matt Cutts wrote in the thread that this seems like an error on Google's side. He said:
Hey everyone, please don't worry about this message at this point. Enough people are getting this message that I suspect it's an issue on our end.

I've got an email out to our webmaster tools team, and we'll figure out what's going on. Thanks.
John Mueller of Google is asking webmasters to post example URLs so they can fix the issue.
The thing is, I checked this morning and webmaster tool's console does not show the error on these sites still, so maybe it was a Google error.
Forum discussion at Google Webmaster Help.

Article Source: http://www.seroundtable.com/google-webmaster-tools-googlebot-cant-access-16704.html
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